FEATURED NEWS

New Tenants at EastVillage

EastVillage continues to grow with an exciting lineup of new destinations! Enjoy gourmet burgers at Killer Burger and Shake Shack, stay active at Club Studio, grab a sandwich from Potbelly, catch the game at The SideLine Sports Bar & Grill, enjoy bowling and entertainment at 810 Entertainment, or dig into healthy, flame-grilled favorites at Flame Broiler. Whether you're looking to dine, work out, play, or connect with friends, there's something new to discover at EastVillage.

Austin Business Journal Maria Orozova Austin Business Journal Maria Orozova

EastVillage Food Fare Growing

Flame Broiler, a Korean-inspired healthy bowl restaurant franchise, appears to be entering the Austin market. On Oct. 31, Flame Broiler filed with the Texas Department of Licensing and Regulation for a new location at 3500 E. Parmer Lane, part of the growing EastVillage mixed-use development. Flame Broiler’s menu includes items such as chicken rice bowls, steak bulgogi…

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Community Impact Maria Orozova Community Impact Maria Orozova

Flame Broiler to Join EastVillage in North Austin

North Austin’s EastVillage development is expecting to gain an additional dining option with Flame Broiler joining the scene in 2026. On the menu Diners can find Korean spicy chicken, bowls and plates featuring steak bulgogi, tofu and white meat chicken, salads, mini bowls and more. The background Founded by Young and Sarah Lee, the chain’s first location…

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What's Now Austin Maria Orozova What's Now Austin Maria Orozova

Flame Broiler to Ignite Austin with its First Opening

Flame Broiler is set to open its first Austin location in the East Village mixed-use urban center next year. According to a permit recently filed with the Texas Department of Licensing and Regulation, the Korean bowl eatery is expected to open at 3500 E Parmer LN, Unit 12140. The permit also displays that construction on the new fast-food dining option is set…

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Telegram & Gazette Maria Orozova Telegram & Gazette Maria Orozova

New Restaurant in Austin

First Watch, the leading Daytime Dining restaurant serving breakfast, brunch and lunch, announced today it has opened a new location in Austin, Texas. The new restaurant located at 3500 E Parmer Ln, Suite 10140, Austin, Texas 78754, brings a chef-inspired menu and rotating seasonal offerings to a 4,253-square-foot space that seats more than 142 people,…

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Community Impact Maria Orozova Community Impact Maria Orozova

Potbelly Sandwich Announced as Newest EastVillage Tenant in Austin

Potbelly Sandwich is set to open in Austin’s EastVillage mixed-use development in the second quarter of 2026, according to a business representative. The details Founded in Chicago, the chain sandwich shop is known for its toasted sandwiches, such as the Cubano, meatball, chicken salad, grilled cheese and peanut butter and jelly. Also on the menu are soups and…

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Austin Business Journal Maria Orozova Austin Business Journal Maria Orozova

Potbelly to join EastVillage

Sandwich shop Potbelly, which has been expanding in the Austin metro, is opening a location at EastVillage.  EastVillage is a $1 billion-plus, 425-acre mixed-use development by Reger Holdings LLC. Located at 3500 E. Parmer Lane, it will have more than 375,000 square feet of retail, restaurant and entertainment space upon buildout.    Potbelly at EastVillage is by franchisees Jignesh…

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Austin Monthly Maria Orozova Austin Monthly Maria Orozova

Texas Tailgate at EastVillage

It’s football season! Join EastVillage and Texas Sports Unfiltered to watch the University of Texas vs. Ohio State game on the big screen at Center Stage. Come early for the pregame and swag giveaways with Texas Sports Unfiltered before kick-off at 11am. Get tailgate ready: Bring your own coolers with beverages, snacks, chairs/blankets for a…

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Community Impact Maria Orozova Community Impact Maria Orozova

Shake Shack Announced as EastVillage’s Latest Tenant

International food chain Shake Shack is set to open a location in North Austin’s mixed-use urban center EastVillage. The specifics The eatery serves American-style cuisine including burgers, chicken sandwiches, crinkle-cut fries, hand-spun milkshakes, lemonades, beer and wine. The restaurant’s new location will offer both dine in and to go services as well as limited-time offerings…

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EastVillage Maria Orozova EastVillage Maria Orozova

EastVillage Announces Shake Shack as Newest Retail Tenant

Reger Holdings, LLC, a third-generation real estate investment and development company, today announced New York City-founded eatery, Shake Shack, as the newest restaurant tenant at its $1billion-plus, 425-acre EastVillage mixed-use urban center in Austin’s bustling northeast technology corridor. Shake Shack is famous for serving elevated versions of American classics using only the best ingredients. It…

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Texas Tailgate at EastVillage

It’s football season! Join EastVillage and Texas Sports Unfiltered to watch the University of Texas vs. Ohio State game on the big screen at Center Stage. Come early for the pregame and swag giveaways with Texas Sports Unfiltered before kick-off at 11am. Get tailgate ready: Bring your own coolers with beverages, snacks, chairs/blankets for a…

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Durham Herald Sun Maria Orozova Durham Herald Sun Maria Orozova

First Watch Elevates Brunch With New Restaurant in Austin, Texas

First Watch, the leading Daytime Dining restaurant serving breakfast, brunch and lunch, announced today it has opened a new location in Austin, Texas. The new restaurant located at 3500 E Parmer Ln, Suite 10140, Austin, Texas 78754, brings a chef-inspired menu and rotating seasonal offerings to a 4,253-square-foot space that seats more than 142 people,…

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Community Impact Maria Orozova Community Impact Maria Orozova

First Watch Introduces Brunch Options to EastVillage with Opening

Daytime dining restaurant First Watch has officially opened in EastVillage, showcasing breakfast, lunch and dinner choices in North Austin. The specifics In a press release, COO of MHFW Restaurants Dan Anfinson said the new development is a dynamic, walkable community which reflects First Watch’s mission to connect people. “EastVillage’s blend of urban energy, green spaces…

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A modern multi-story urban apartment building at dusk with retail shops on the ground floor, including a pizza and microbrewery, ice cream shop, and yoga studio; people walking and cars on the street under a starry sky.

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